Generational and Environmental Shifts in the AI Era
With the rise of AI technology, Gen Z and Alpha generations are experiencing new ways of learning, communicating, and engaging in leisure activities. (Source: NIA) These AI-native generations prefer visual and video content over text and consider digital literacy as a key competitive advantage. This shift has a profound impact on corporate hiring and workplace dynamics.
CES 2025 is themed "Dive In," emphasizing the importance of connectivity, problem-solving, and exploring new possibilities through technology. AI and other cutting-edge technologies are no longer just tools; they are becoming the foundation for solving global challenges and building a sustainable future. Companies are leveraging these advancements to foster creativity, drive transformation, and connect people and industries in unprecedented ways.
The Innovations and Challenges Brought by AI
AI is not just a tool but a transformational force across industries such as media, finance, and healthcare. According to a Samjong KPMG report, AI adoption is driving the following changes:
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Productivity Gains: AI is projected to increase U.S. labor productivity by 1.5%.
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Economic Impact: AI is expected to boost global GDP by 7%, generating $4.4 trillion in economic value.
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Job Market Shift: Over the next five years, 83 million jobs are expected to be displaced, while 69 million new roles will be created.
However, alongside these innovations, AI adoption comes with significant risks. According to Gartner, employees have five major concerns regarding AI in the workplace:
Job Displacement Due to AI
In December 2024, reports showed that AI advancements led some companies to reduce their workforce by 37%. Office jobs were particularly affected, with 100% AI exposure, highlighting the widespread impact of automation.
Risks of Misusing AI
In 2023, Samsung experienced a data leak due to improper use of generative AI tools, exposing the security risks associated with AI implementation. This incident underscores the importance of responsible AI governance.
Lack of Transparency in AIโs Organizational Impact
A November 2024 report from the Korea Employment Information Service revealed growing employee concerns over AI's impact on job structures. The lack of clear and transparent communication regarding AI adoption has fueled workplace uncertainty.
Reputational Damage from Irresponsible AI Use
In 2023, a man in China was arrested for using ChatGPT to generate and spread fake news. This case illustrates how irresponsible AI use can harm public trust and corporate reputation.
Data Security Concerns
A 2022 IBM Security Report found that companies leveraging AI security technologies reduced data breach losses by an average of $3.05 million. This highlights the critical need for strong data security measures when integrating AI.
